——From family workshops to the international bathroom stage, a dialogue about time, craftsmanship and globalization
In 1994, Sino-European Bathroom was born in the embryonic stage of China's bathroom industry.Let Chinese families use international quality copper art bathroom" is the original intention, starting from handmade copper faucets, and gradually established a small processing factory.
Early Challenges：Faced with the current situation where international brands monopolize the high-end market and domestic craftsmanship is crude, China and Europe choose toSlow work produces fine results", spent three years to master the copper anti-oxidation technology and became one of the first companies in China to pass the 24-hour salt spray test.
Key turning point：In 2000, CEIBSAll-copper anti-scalding shower headEntering Southeast Asian market with "40% lower price than international brands, same quality"Quickly build up word-of-mouth reputation and take the first step towards globalization.
1. Demanding material quality: upgrading from “sufficient” to “healthy”
The philosophy of sufficient food: We insist on the copper material standard of ≥2.5mm at the thinnest part of the faucet, reject the industry's common "cutting corners", and the product life is twice the industry average.
Health Revolution：First introduced in 2010Lead-free copper technology, controlling the lead content below 0.25% (national standard ≤ 0.5%), becoming the first domestic bathroom brand to pass the French ACS certification.
2. Craft Iteration: Fusion of Traditional Skills and Intelligent Technology
Hand-grinding:reserve"9981 polishing steps", hand-polished by craftsmen with 20 years of experience to ensure that the surface gloss reaches mirror level (≥800GU).
Intelligent empowerment：Completed in 2018Fully automated electroplating production line, combined with Japanese ion plating technology, the corrosion resistance of the coating is improved by 300%, and it passes the 1000-hour salt spray test (the industry norm is 200 hours).
3. Design Innovation: From “Function” to “Aesthetics”
Classic Remake: Launched in 2015Neoclassicism series, which combines European court carving craftsmanship with modern minimalist lines, won the German Red Dot Design Award.
User co-creation：Initiated in 2021Global Designers Alliance", and cooperated with Italian and Danish designers to develop intelligent thermostatic faucets, achieving water temperature fluctuations of ≤±0.5℃.
1. Market layout: Break through with quality and build a global sales network
European market：In 2005, it passed the EU CE certification, with theChinese smart manufacturing + European design" model into the German and French markets, and currently holds a 15% share of the European mid-to-high-end copper art bathroom market.
emerging markets：R&D for Southeast Asian climateMoisture-proof copper art series, established localized factories in Vietnam and Malaysia to achieve "48-hour after-sales response".
2. Standard setting: a shift from a “follower” to a “leader” role
Participate in the revision of national standards: As a core member, we participated in the formulation of the national standard for "Copper Alloy Materials for Sanitary Ware", and promoted the industry to upgrade in the direction of health and environmental protection.
International Certification Grand Slam: Our products have passed more than 50 international certifications including the US UPC and Australia WaterMark, and have become the designated supplier of high-end hotels around the world (such as Marriott and Hilton).
3. Cultural Output: Telling Chinese Stories with Bronze Art
Intangible Cultural Heritage Cooperation: Jointly developed with Jingdezhen Ceramics University in 2022"Copper and porcelain fusion" bathroom series, combining copper art with blue and white porcelain craftsmanship, was unveiled at Milan Design Week.
Craftsman Documentary: Filmed the micro-documentary "30 Years, One Millimeter of Persistence", which has been played over 5 million times on platforms such as YouTube and Facebook, strengthening the international image of "Chinese Craftsmen".
Facing the trend of intelligent and personalized consumption, Sino-European Bathrooms proposed "Techno-humanism"strategy:
Smart Upgrade: To be launched in 2024AI voice control copper faucet, automatically adjusts water temperature and water volume by learning user habits.
Sustainable Development：Committed to achieve 100% recyclable copper materials for all products by 2030 and establish "Copper Art Regeneration Laboratory", exploring the recycling technology of scrap copper.
Craftsman inheritance：Cooperate with Tsinghua University to open "Modern Craftsmen Academy", to cultivate compound talents with both traditional skills and digital capabilities.
For 30 years, Sino-European Bathroom has carved time with copper art and fought against impetuousness with the spirit of craftsmanship. From a faucet to the center of the global bathroom stage, its story is not only a model of the rise of China's manufacturing, but also a story about "How to Use Traditional Skills to Communicate with Modern Civilization" is a profound practice. As its brand statement says:Copper will oxidize, but the spirit of craftsmanship will never fade。”